我們在國際展會中挖掘到的客戶是否已經(jīng)得到妥善跟進?如何進行跟進，以吸引客戶的注意?如何撰寫高回復(fù)率的開發(fā)信?不同的展后跟進方式將直接影響我們的參展成果!
在這里，新天會展與大家分享一些展后跟進的技巧和郵件模板，希望大家能夠從中受益!
展后跟進郵件
在國際展會結(jié)束后發(fā)送的第一封開發(fā)信應(yīng)該根據(jù)客戶的特點進行針對性回復(fù)，涉及以下內(nèi)容：客戶當(dāng)時提出的要求、國際展會期間洽談過的產(chǎn)品、達成的初步意向、公司介紹以及未來如何為客戶提供服務(wù)。
1、隨便看看的普通客戶
這類客戶不在少數(shù)，他們之中不乏探行情者。如果能通過他們的名片找到公司網(wǎng)址，就能順手摸摸他們的底細。有了這些信息再去針對性地派發(fā)宣傳資料，看看能否激起客戶深入了解的欲望。
建議采用大量群發(fā)開發(fā)信的模式，推一些主推產(chǎn)品的營銷郵件，看看他到底對什么感興趣，然后再根據(jù)興趣做進一步分類和再營銷。
Dear **,We are glad to meet you at the Canton Fair!We are specializing in manufacturing **. Now we can supply Product A, Product B, and Product C in varieties.Please contact us freely as a good friend if you are interested in our products. Your early reply will be highly appreciated.Best regards
2、潛在客戶
對于潛在客戶，重點是要推動他做決定，而不是強調(diào)為何他要同我合作。在正式跟進前，必須先要了解客戶的背景：做什么產(chǎn)品?公司規(guī)模多大?采購需求是哪些?在此行業(yè)多久?在完成一系列客戶背調(diào)之后，才能根據(jù)客戶需求寫郵件。
Dear **，This is **(名字) from **(公司). We notice that you had interest in our products(產(chǎn)品)at **(國際展會) several days before.(喚醒客戶記憶)Thanks for your attention! Our product catalog is attached below, you can have a look and find out more details about our capabilities. (熱門產(chǎn)品)Also, customized service is available from our company, please feel free to inform us if needed. (表達希望有機會合作的意愿)We will start to work once receive your reply.Thanks & best regards.
3、高意向客戶
這種重點客戶第一時間優(yōu)先處理，圖文并茂地把客戶表現(xiàn)出興趣或意向的產(chǎn)品的詳細介紹、報價單、亮點，編輯好發(fā)送過去。
Dear **，Thanks for the inquiry! This is ** (名字)from **(公司). We have communicated at **.(國際展會上認識，喚醒客戶記憶)As to the price you inquired on **(產(chǎn)品) I send you our quotation attached below. (報價單)All of our products are strictly produced according to FDA/GRAS regulations. (產(chǎn)品亮點)By the way, I visited your company website and found your stores are all located on the east coast of the US. Our other US customer *** (品牌背書)placed a big order for X'mas napkin set, together with a paper plate and mugs. I will show you the photos with quotes later for evaluation. (與客戶套近乎)Any further questions, pls contact me freely. Samples could be sent on request. (樣品寄送)Thanks & best regards.
新天國際展會是專業(yè)的國際展會策劃執(zhí)行服務(wù)機構(gòu)，在業(yè)內(nèi)享有盛名。20+年來，新天在國際石材展、建材展、勞保展、美容展、戶外展、水產(chǎn)果蔬食品展、兩輪車展、汽配展、工業(yè)展、軌道交通展等領(lǐng)域的組團出展方面確立了優(yōu)勢，新天致力于為廣大企業(yè)提供全面、細致、周到的服務(wù)，如有相關(guān)需求歡迎聯(lián)系：400-6766-889!
